WHEN KILLING YOUR MASCOT DRIVES 5 BILLION LESSONS

How Duolingo's Death Stunt Beat Super Bowl Ads

Deep Intelligence Report

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🎥 Personal Intelligence Consultant Commentary

Strategic insights you won't find anywhere else - like having a fractional CMO in your corner

https://www.loom.com/share/c22fa774118c42a9b3cf13d6e09daa47?sid=956a4f5b-d60a-421c-9706-9a81f3ac4ccb

Topics covered in this strategic briefing:

• The fake mascot death driving 5.1 billion completed lessons
• Artificial crisis psychology triggering mass user reactivation
• 6-day execution speed beating agency timelines
• How 4 years of "unhinged" personality enabled the risky death stunt
• Lipton's 24-hour copycat failure as a case study

📊 Client-Ready Strategy Presentation

[Click HERE for the presentation deck]